To make things better we need to make better things.

Applying data-driven insights and a incredible attention to detail, I build sustainable and emotional brands that strongly resonate with consumers. Having worked for ABSOLUT Vodka and LEGO, I currently help accelerate the vertical farming brand Kalera. As a trained applied futurist, I enables companies and teams to create positive futures and avoid negative ones. What drives me are visible results, maximum empowerment of my team, and a strong focus on building the new.