Focus, bravery, passion. And a sense of mischief.

These are characteristics that great brands have which make them so remarkable that they have no competitors, and make outsized profits.

But why are some able to act this way, and others aren’t?

It’s simple. Strategic clarity.

Knowing the unique value you bring. How to articulate it. And having the confidence to attack it in a way that captures the imagination of your consumers, outperforming competiton.

I’m Franz Drack, and this is what I do. I help founders, CEOs and teams get clear on their strategy and then execute it effortlessly across their whole business.

No more complexity. No more confusion. No more competing on cost. Just a clear path to creating an extraordinary brand that will turn its category upside down, and have fun doing it.