I’m a brand strategist and advisor to CEOs, brand teams and founders. I help create brands that stand alone in their markets, and bring true value to people.

It’s my goal to increase strategic understanding and expertise among founders and brand teams, since it’s not only something that’s widely misunderstood, but often completely overlooked.

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My journey so far.

I started my career at Coca-Cola and L’Oréal, from 2004 I worked at Absolut Vodka. There I worked in various sales and marketing positions before becoming Global Marketing Director in 2013. In this position I implemented several successful global campaigns such as “Absolut Greyhound” and “Transform Today” and achieved a strategy change towards digital and experiential marketing.

After two years at LEGO as Brand Director EUC, I successfully started my startup Kamarg in 2017. I then enabled the Austrian coffee brand J. Hornig to accelerate its growth path through a new brand positioning and a series of successful innovations.

Since 2021 I have been responsible for Marketing & Sales for the vertical farming brand Growy

I currently live and work in Vienna and Munich.

What I believe in:

To build brands

I believe that brands have to offer more today than a message and a nicely produced ad. They have to act as interfaces, delivering exceptional content and experiences to today’s digitally connected consumers.

To start a crusade

I believe that any strategy is worthless without a clear understanding on how to allocate resources against it and how to influence departments to work cooperatively on its execution.

To build people

I realized that the management of teams is the most rewarding part of my job as it offers me to help others learn and grow, take responsibility and be recognized for achievement. Because in the end it is people that build brands.

To create the future

I do not believe in the pull of the future where we solely react to it. I believe that people create the future and possible outcomes of tomorrow can be shaped by our efforts today.

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